Landing Page Tricks and Tips

Landing Page Tips Tricks
When setting up a new landing page, the little details can make all the difference in the world. Something as simple as your call to action button placement can affect your conversions significantly, and it’s best to do some research on the best ways to setup your landing page before you launch. If you’ve spent your time and hard earned money on a page, you will want to make sure you get good results, and if you follow the tips below you will definitely be on the right track.

  1. Consistency – You will want to make sure your message on your landing page is consistent throughout. If you are offering a free e-book or tutorial on something, make sure you state that throughout your landing page. Do not veer off topic and keep your message clear and concise. Make sure there is absolutely no confusion about your offer and what the potential customer is getting if they request more information or choose to order something.
  2. A/B test everything! – Make sure you are running tests of your pages ROI before and after changes are made to it. Adjustments on where your form is placed, to the verbiage being used, to your call-to-action can have profound impacts on your landing pages results. Don’t worry if you make a change that negatively affects your landing pages response rate! As long as you are doing proper A/B testing, you can always change the page back so the results aren’t permanent.
  3. Make your landing pages mobile friendly! – This is absolutely huge. Everyone has a smart phone nowadays and people are spending more time on their phones than ever before! You will want a landing page that’s dynamic and changes depending on the type of device it’s being viewed by. Not only does it make the page appear more sophisticated and professional, but it increases inquiries dramatically. In-fact, you may end up finding that you are generating more prospects via mobile devices than desktop. Make sure your landing page and form are optimized for mobile devices, this can’t be stressed enough!
  4. Have a strong call to action – It seems surprising that typing something as simple as “Request info now!” can stimulate a response from a potential customer, but it definitely does. If you just have a landing page with a bunch of information on it and no call to action, your results may be lackluster.

You can always search on Youtube to more information on the best way to setup your landing page. Below is a video with some tips on how to structure your page:

Landing page development is not an exact science. There are tons of little tricks you can implement along the way while launching your page, however you still may need to adjust some things once you begin testing. Always keep copies of your page before you make any changes and be sure to monitor and track everything. As long as you do that, you will be able to increase your pages performance and have a successful marketing campaign!

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How to create a new landing page and make sure it converts

Instapage
If you are 100% new to internet marketing you are going to quickly realize that without leads your online business will suffer. Not only will you need to generate a steady flow of leads, but you will also need leads that are high quality which will convert into actual business. This can be done through an effective landing page and marketing campaign. In this article we are going to discuss ways to create a landing page with absolutely no experience, and more importantly, create one that delivers results.

There are many services available that specialize in landing page development. A simple Google search will allow you to shop around and find what you feel is the best service that meets your needs. For the purposes of this article we are going to talk about Instapage a landing page development service that offers custom proven templates, A/B testing and lead tracking in order to help you maximize your results.

The great thing about their interface is that it’s extremely easy to use and it can be integrated into certain CRM systems if you need it to. The templates are extremely attractive and the design work is already done for you. All you need to do is add your verbiage, arrange your page, and launch!

With that being said, you are still going to want to test out various “calls to action” and written verbiage on your landing pages to see what gives you the best response. Doing something as simple as removing an exclamation mark at the end of a call to action can have significant effects on your ROI, so having a platform that allows you to track those effects is going to be crucial for your success.

One thing you will want to keep in mind when designing your landing page is that it should be created with 1 goal in mind; to get that prospects contact information. Following up with that potential customer will be extremely important as well, however you need a prospect to follow up with first, before you can close a deal.

In the following video, Evan Carmichael talks about how to follow up with leads:

To recap, if you don’t have any experience with landing page generation and conversion, it is recommended you find a service that can help you with the development of your page. Once your page is developed properly and you begin generating leads, you will want to make sure you are following up with those leads routinely in order to maximize conversions. It may be beneficial to look into auto-responders and email drips in conjunction with your landing page development.

Remember, there is no magic formula here! The first step is to get your landing page launched and begin testing. Track and monitor your results and be sure to conduct proper follow-up work and you will be generating business in no time! Try not to over-think or over-complicate what you are trying to do. Keep it simple and stay focused on your goal.

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