When setting up a new landing page, the little details can make all the difference in the world. Something as simple as your call to action button placement can affect your conversions significantly, and it’s best to do some research on the best ways to setup your landing page before you launch. If you’ve spent your time and hard earned money on a page, you will want to make sure you get good results, and if you follow the tips below you will definitely be on the right track.
- Consistency – You will want to make sure your message on your landing page is consistent throughout. If you are offering a free e-book or tutorial on something, make sure you state that throughout your landing page. Do not veer off topic and keep your message clear and concise. Make sure there is absolutely no confusion about your offer and what the potential customer is getting if they request more information or choose to order something.
- A/B test everything! – Make sure you are running tests of your pages ROI before and after changes are made to it. Adjustments on where your form is placed, to the verbiage being used, to your call-to-action can have profound impacts on your landing pages results. Don’t worry if you make a change that negatively affects your landing pages response rate! As long as you are doing proper A/B testing, you can always change the page back so the results aren’t permanent.
- Make your landing pages mobile friendly! – This is absolutely huge. Everyone has a smart phone nowadays and people are spending more time on their phones than ever before! You will want a landing page that’s dynamic and changes depending on the type of device it’s being viewed by. Not only does it make the page appear more sophisticated and professional, but it increases inquiries dramatically. In-fact, you may end up finding that you are generating more prospects via mobile devices than desktop. Make sure your landing page and form are optimized for mobile devices, this can’t be stressed enough!
- Have a strong call to action – It seems surprising that typing something as simple as “Request info now!” can stimulate a response from a potential customer, but it definitely does. If you just have a landing page with a bunch of information on it and no call to action, your results may be lackluster.
You can always search on Youtube to more information on the best way to setup your landing page. Below is a video with some tips on how to structure your page:
Landing page development is not an exact science. There are tons of little tricks you can implement along the way while launching your page, however you still may need to adjust some things once you begin testing. Always keep copies of your page before you make any changes and be sure to monitor and track everything. As long as you do that, you will be able to increase your pages performance and have a successful marketing campaign!