How to increase conversions on mobile devices

Web Responsive Design

Unless you’ve been living under a rock, you would know the significance of the impact of mobile devices on internet use. In fact, multiple studies have shown that the majority of internet searches that take place in today’s society actually occur on a mobile device instead of a desktop computer. With that being said, web designers and marketers have to develop new innovative strategies in order to maximize these viewing sources. Interactive websites that are compatible with both mobile and desktop devices are becoming the norm, and websites are being designed with a more “touch friendly” layout verses navigation with a typical desktop mouse.

Some tips that can increase conversions via mobile devices can be seen below:

  • As already mentioned, have an interactive site that changes its format based on the users viewing platform. The website being viewed on a 20 inch monitor should not be the same as the website being viewed on the 5 inch cell phone screen. Most modern web templates already incorporate this kind of adaptation.
  • Simplify and filter your content when a site is being viewed on a mobile device. This works in correlation with the first point. When you have less visual real estate to work with, you really need to focus on your core site offerings and nothing else. Not only is the viewing experience different on a cell phone screen, but navigating is also completely different. Include only the most relevant content when viewing on a mobile device and your conversions will go up.
  • Make sure your website loads quickly. Cell phones usually have slower processors and download speeds then desktop computers. You are going to want to make sure that your page downloads lightening quick with someone viewing it on a 4G network, the same way it would as someone viewing it on a desktop computer via cable modem. Google provides free tools to aid in this process and actually takes it into consideration when ranking pages in their search engine.
  • Navigation needs to be easily clickable using ones finger when viewing a site on a mobile device. Buttons need to be spaced properly and large enough to avoid any inadvertent clicks. You’re not on a desktop with a fine-tipped mouse, so navigation should reflect that.
  • Offer a visible click-to-call button. This will help you generate significantly more leads as it provides an easy way for your customers to get in contact with you without having to dial your number. One click and your phone is ringing.

Although there are many more things that can aid in a mobile pages conversions, the key thing to keep in mind is that different viewing platforms require their own design elements that are intrinsic to the platform they are being viewed on. Websites with lots of detail and many links would not do well on a mobile device. Mobile sites need to be much more user friendly and need to focus on core content in order to be successful.

With the majority of internet users searching the internet via their cell phones, you will want to make sure your mobile page has a “homerun” design otherwise you may be missing out on a ton of business.

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