Author Archives: Rolando

How optimizing a website can increase conversions

If the decision is being made to update and optimize a website, metrics should be analyzed both before and after the changes to ensure positive results. Simple changes such as adding call to action buttons, design and layout updating, and … Continue reading

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How to increase conversions on mobile devices

Unless you’ve been living under a rock, you would know the significance of the impact of mobile devices on internet use. In fact, multiple studies have shown that the majority of internet searches that take place in today’s society actually … Continue reading

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Using Whiteboard Animation Videos on a Landing Page

Whiteboard animation videos are an extremely effective marketing technique. The videos are engaging and watching a person actually draw what is being described does a great job of grasping the user’s attention. There is something about this video format that … Continue reading

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Incorporating Animated Explainer Videos into Landing Pages

If you are trying to get better results from a landing page, one way to do it is by adding an animated explainer video. These videos are extremely useful in delivering a short and precise message to the landing page … Continue reading

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Tools to Create High-Converting Landing Pages

Landing page design is an extremely important marketing tactic. Increasing conversion ratios and decreasing cost per acquisition are fundamental properties of a successful marketing campaign. A properly developed landing page can achieve this with relative ease, especially given the free … Continue reading

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The Evolution of Web design

Web development has changed a lot over the past 10-20 years, not only in graphic design and flow, but also in analysis and metrics. Websites from startups that may have seemed “cutting age” during their original launch would now be … Continue reading

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Tools for Split Testing

Split testing, similar to A/B testing, is when you take a landing page, marketing campaign, website, etcetera and test its effectiveness one way, then make some changes and test its effectiveness again. You then compare the two to see which … Continue reading

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The importance of finding a unique selling proposition

Whether you are working in a highly competitive and crowded market or not, should not deter you from understanding the importance of identifying what’s unique or different about what you intend to sell and what differentiates you from the competition. … Continue reading

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Optimizing an Email Capture Form

Capturing emails and building a list can play an extremely important part in the success or failure of a marketing campaign. You will want that form to be quickly visible, easy to fill out and intuitive in nature. A potential … Continue reading

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Landing Page Optimization

When developing a landing page for any type of lead generation purpose, your response rate will be directly affected by how well that landing page is optimized to maximize your ROI. Often times you may see landing pages that appear … Continue reading

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