I have been building websites since my father bought me my first iMac in the 90’s. I just wrote random content about my life at that time and coded short programs that I learned in school. I have since built sites for some of my father’s friends who had small businesses in my childhood neighborhood of Dover, New Jersey. I then designed, developed, and managed the website of a vocational school. When they contracted a small firm to help them with advertising, I was introduced to a whole new way of building websites to increase conversions. Wikipedia defines conversions as a metric representing a online sale on the first sentence of the topic’s entry:
In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a “conversion” to be some sort of result other than a sale.
If you didn’t stop reading there, you know that conversions can represent any action that you want a visitor to perform while she is on your site. A conversion can be the act of some one leaving her contact information, signing up for a trial, buying a product, or anything else you want your website to help your visitors do.
After designing dozens of landing pages, I have got a pretty solid grasp on how to build a website that influences the highest proportion of web visitors to do what you want them to do. There is still a lot I need to learn, but I want to share what my experience has allowed me to master to help you take the next step in building a marketable website.
Feel free to reach out if you have any questions.